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Adaptive Marketing … How Brands Can Use Data to Personalize and Market...

By: Norm Johnston, Antony Young Published in Ad Age : February 10, 2012 Antony Young Norm Johnston Google took a lot of heat last month when it announced its decision to incorporate personal data into...

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Mindshare’s Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns...

Reflecting Events in Real Time and Adapting to Consumer Response  Published in Ad Age: June 25, 2013   ANTONY YOUNG The music business was arguably the first industry to be totally disrupted by the...

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