Adaptive Marketing … How Brands Can Use Data to Personalize and Market...
By: Norm Johnston, Antony Young Published in Ad Age : February 10, 2012 Antony Young Norm Johnston Google took a lot of heat last month when it announced its decision to incorporate personal data into...
View ArticleMindshare’s Antony Young on Cannes: Smart Brands Find Ways to Plan Campaigns...
Reflecting Events in Real Time and Adapting to Consumer Response Published in Ad Age: June 25, 2013 ANTONY YOUNG The music business was arguably the first industry to be totally disrupted by the...
View Article
More Pages to Explore .....